Scope and pricing
What a website project includes, and what it costs
Two fixed-price sizes. Your written scope lists every page and integration before work starts, so the price does not move unless you change the scope.
The first call is free and takes 30 minutes.
Core
$6,500 fixed price
About 8 weeks. Scope: up to 12 page templates and content migration of up to 25 pages.
- Discovery and sitemap
- Design of key templates on the agreed theme
- WordPress build on clean managed hosting
- Inquiry and booking forms routed to the right inbox (a CRM connection is part of Growth)
- Analytics with form, booking and call conversion events
- Redirects and on-page SEO for migrated pages
- Speed, accessibility and mobile checks
- Launch and 30 days of fixes
- Training video and handoff document
Growth
Adds a catalogue or program flows and one CRM integration$9,500 fixed price
About 10 weeks. Scope: up to 20 templates; product catalogue or program and admissions flows; one CRM integration.
- Everything in Core
- Product catalogue (WooCommerce or listing) or program pages with request-info and apply flows
- One CRM integration (Salesforce, HubSpot or Zoho) with field mapping and tests
- Location or campus pages
- Conversion review 30 days after launch
Payment: 50% at signature, 25% at design approval, 25% at launch. You own the site, domain and content. Not ready to commit? Start with the website and inquiry audit for $750; the fee comes off the rebuild if you go ahead.
In plain terms
What the page limits look like
A page design is a layout used many times, like a program page. The page count is how many pages move from your current site.
Core: $6,500
Up to 12 page designs (for example home, program or product, admissions or services, about, contact) used across up to 25 pages moved from your current site.
Example sitemap
- Home
- Programs or products overview
- Program or product detail
- Admissions, pricing or services
- About
- FAQ
- Contact and request information
- Privacy and terms
Growth: $9,500
Up to 20 page designs, a full program catalogue with request-info and apply paths or a product catalogue, campus or location pages, and one CRM connection.
Example sitemap
- Everything in Core
- Each program or product category with its own detail page
- Apply or quote path
- Campus, showroom or service-area pages
- Forms mapped field by field into your CRM
You pay for these directly
They stay in your name, so you keep them if we stop working together.
- Hosting (in your own account)
- Your domain
- Any CRM, booking or email subscription you use
Not included
I can quote any of these separately.
- Copywriting from scratch beyond page edits (quoted separately)
- Photography
- Paid ads management
Payment
50% at signature, 25% at design approval, 25% at launch.
Revisions
Two rounds on design; one round on built pages; more by change request at the hourly rate. Extra work is quoted before it starts, at $110 an hour.
Timing for 2027
Core takes about 8 weeks and Growth about 10, counted from when your content is ready. I confirm open start dates on the call rather than promise every project a 1 January launch.
Website and inquiry audit: $750
For when you are not ready to commit to a rebuild, or the scope is unclear. The audit fee is credited in full if you go ahead with a Core or Growth rebuild.
- Recorded review of the current site on phone and desktop
- Inquiry path test: forms, booking, phone, follow-up
- Prioritised fix list
- Scope and fixed quote for the rebuild
After launch
Every project includes 30 days of fixes. After that, two optional monthly plans. Each plan's included work is set out in your proposal.
- Care: $249 a month
- Care and conversion: $449 a month
Minimum 3 months, then 30 days' notice to stop.
Want a fixed quote for your site?
Book a free 30-minute call. If a rebuild makes sense, you get a written scope and fixed quote within three business days.
Weekdays, 6:00 am to 12:00 noon US Eastern